B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$17
$17 -- cpa for Facebook ads (all categories) (Q3 2020)
The average CPA for Facebook advertising across categories in Q3 2020 was $16.62.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$17
Unit
Currency Usd
Data Vintage
Q3 2020
Entity
Sample Size
40
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adcostly.com
Primary
Tier B
https://adcostly.com/blog/facebook-advertising-cost-by-category-2021-update ↗
Source Article
The Latest Facebook Advertising Cost by Category [2021 Update]
Original Research
adcostly.com
· Original study ↗
Methodology
ADCostly data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q3 2020 (current) | $17 | |
| Q4 2020 | $14 | -15.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook ads (all categories): $17 cpa. Source: adcostly.com (Q3 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpa-q3-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-cpa-q3-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$17</strong> -- cpa for Facebook ads (all categories)<br><small>Source: adcostly.com (Q3 2020) · <a href="https://lighthousedata.io/data/facebook-cpa-q3-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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