B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.75
$0.75 -- cpc for Facebook general desktop ads (right-hand side of page) (Q4 2012)
CPC for Facebook general desktop ads was $0.75 in Q4 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.75
Unit
Currency Usd
Data Vintage
Q4 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spruce Media
Primary
Tier B
http://www.adexchanger.com/data-nugget/as-facebook-evolves-ad-offerings-cpcs-and-cpms-drop/ ↗
Source Article
As Facebook Evolves Ad Offerings, CPCs And CPMs Drop | AdExchanger
As Facebook continues to expand and adapt its advertising offerings, metrics including CPMs, CTRs and CPCs showed inconsistencies in Q1 2013 which are expected to level out as advertising normalizes on the social networking site.
Facebook strategic PMD Spruce Media highlighted these changes in its “…
Original Research
Spruce Media
· Original study ↗
Methodology
Prior-period baseline; Q1 2013 general desktop CPC was $0.87.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q1 2013 | $0.87 | |
| Q4 2012 (current) | $0.75 | -13.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook general desktop ads (right-hand side of page): $0.75 cpc. Source: Spruce Media (Q4 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-general-desktop-ads-cpc-q4-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-general-desktop-ads-cpc-q4-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.75</strong> -- cpc for Facebook general desktop ads (right-hand side of page)<br><small>Source: Spruce Media (Q4 2012) · <a href="https://lighthousedata.io/data/facebook-general-desktop-ads-cpc-q4-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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