C
Evidence Grade C
Use with Hedging
Dated
0.16%
0.16% -- engagement rate for All Industries on Facebook (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.16%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
95
Sources (4)
Rivaliq
Primary
Tier A
https://www.rivaliq.com/blog/2019-social-media-benchmark--report/ ↗
Source Article
2019 Social Media Industry Benchmark Report
You spoke, and we listened: you love social media benchmarks.
Thanks to your overwhelming interest in the Social Media Industry Benchmark Report the last few years, we’re back with the most comprehensive version yet that surveys more than 1,800 of the most engaging brands and companies to dig into w…
Also cited by
2026-08-18
Newsletter Insights
https://newsletterinsights.io/newsletter/alexepstein
2026-08-12
2026-08-11
Original Research
Rivaliq
· Original study ↗
Methodology
Survey of more than 1,800 brands across 12 industries.
Methodology documented
Segmentation
Industrycontent_marketing,media_entertainment
RoleAll marketers
Channelsocial
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
All Industries on Facebook: 0.16% engagement rate. Source: Rivaliq (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-engagement-rate-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-engagement-rate-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.16%</strong> -- engagement rate for All Industries on Facebook<br><small>Source: Rivaliq (2018) · <a href="https://lighthousedata.io/data/facebook-engagement-rate-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.