B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.41
$0.41 -- cpc for Facebook desktop-only News Feed ads (Q1 2013)
Cost per click (CPC) for Facebook desktop-only News Feed ads was $0.41 in Q1 2013 (down from $0.43 in Q4 2012).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.41
Unit
Currency Usd
Data Vintage
Q1 2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spruce Media
Primary
Tier B
http://www.adexchanger.com/data-nugget/as-facebook-evolves-ad-offerings-cpcs-and-cpms-drop/ ↗
Source Article
As Facebook Evolves Ad Offerings, CPCs And CPMs Drop | AdExchanger
As Facebook continues to expand and adapt its advertising offerings, metrics including CPMs, CTRs and CPCs showed inconsistencies in Q1 2013 which are expected to level out as advertising normalizes on the social networking site.
Facebook strategic PMD Spruce Media highlighted these changes in its “…
Original Research
Spruce Media
· Original study ↗
Methodology
Down from $0.43 in Q4 2012.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook desktop-only News Feed ads: $0.41 cpc. Source: Spruce Media (Q1 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-desktop-news-feed-ads-cpc-q1-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-desktop-news-feed-ads-cpc-q1-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.41</strong> -- cpc for Facebook desktop-only News Feed ads<br><small>Source: Spruce Media (Q1 2013) · <a href="https://lighthousedata.io/data/facebook-desktop-news-feed-ads-cpc-q1-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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