B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- daily usage rate for Facebook (2018)
76% of adults use Facebook daily.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amces.com
Primary
Tier C
https://amces.com/our-blog/do-you-need-to-reevaluate-your-approach-to-social-media-2018-10-10 ↗
Source Article
Do You Need To ReEvaluate Your Approach To Social Media?
Original Research
amces.com
· Original study ↗
Methodology
Cited by author from unspecified source (likely Pew Research); secondary citation
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 76% | |
| 2021 | 66% | -13.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 76% daily usage rate. Source: amces.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-daily-use-adults-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-daily-use-adults-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- daily usage rate for Facebook<br><small>Source: amces.com (2018) · <a href="https://lighthousedata.io/data/facebook-daily-use-adults-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.