C
Evidence Grade C
Use with Hedging
Dated
$7
$7 -- cost per mille for Facebook ads (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$7
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (2)
Databox
Primary
Tier B
https://databox.com/facebook-ads-vs-instagram-ads ↗
Source Article
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021? | Databox
Table of contents
If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains – should you opt for Facebook or Instagram ads? Like in every other comparison post we did so far, the answer is – it depends.
Both Insta…
Also cited by
2026-09-02
Original Research
Databox
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Facebook ads: $7 cost per mille. Source: Databox (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$7</strong> -- cost per mille for Facebook ads<br><small>Source: Databox (2021) · <a href="https://lighthousedata.io/data/facebook-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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