B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
$0.39
$0.39 -- average cost per click for Facebook Ads (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.39
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Business of Apps
Primary
Tier C
https://rebusadvertising.com/blogs/facebook-charges-for-ads/ ↗
Source Article
Facebook Charges for Ads: Your 2026 Guide to Pricing
Facebook Charges for Ads: Your 2026 Guide to Pricing
You open your credit card statement, spot a charge from FACEBK, and have the same reaction most business owners do: “I know I’m running ads, but why this amount?”
That confusion is normal. Facebook charges for ads through a system that mixes aucti…
Also cited by
2026-09-23
2026-09-21
Original Research
Business of Apps
· Original study ↗
Methodology
CPC rose from $0.39 (2020) to ~$0.63 (2024). Source: Business of Apps Facebook ads cost research.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | $0.24 | |
| 2024 (current) | $0.39 | +62.5% |
| latest | $0.79 | +102.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ads: $0.39 average cost per click. Source: Business of Apps (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpc-growth-2020-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-cpc-growth-2020-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.39</strong> -- average cost per click for Facebook Ads<br><small>Source: Business of Apps (2024) · <a href="https://lighthousedata.io/data/facebook-cpc-growth-2020-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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