B
Evidence Grade B
Verified
under review
Safe to Cite
Dated
$1
$1 -- average cpc for Facebook ads for merchant and banking services (Q4 2011)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
Q4 2011
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
AdParlor
Primary
Tier B
http://www.emarketer.com/Article/Vertical-Industries-See-Range-of-Engagement-on-Facebook/1008888 ↗
Source Article
Vertical Industries See Range of Engagement on Facebook
Original Research
AdParlor
· Original study ↗
Methodology
Based on analysis by AdParlor of 1,000 ad campaigns purchased through them between September 1, 2011, and February 27, 2012.
Segmentation
Industryfinance
Cite this stat
Plain Text
Facebook ads for merchant and banking services: $1 average cpc. Source: AdParlor (Q4 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpc-by-industry-adparlor
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-cpc-by-industry-adparlor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- average cpc for Facebook ads for merchant and banking services<br><small>Source: AdParlor (Q4 2011) · <a href="https://lighthousedata.io/data/facebook-cpc-by-industry-adparlor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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