B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.43
$0.43 -- average cost per click for Facebook boosted posts (2021)
The average cost per click on a boosted post on Facebook is $0.43.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$0.43
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Facebook
Primary
Tier B
https://rtown.ca/boosting-facebook-posts-increase-engagement/ ↗
Source Article
Boosting Facebook Posts: A Good Idea? - RTOWN Digital Agency
August 24, 2021
For companies posting regularly on your Facebook business page, some of the key metrics you should keep an eye on are reach and engagement. Reach refers to the number of people your post appears to, and engagement refers to the interactions with your post such as likes, comments and …
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Original Research
Facebook
· Original study ↗
Methodology
Average cost per click on a boosted post on Facebook.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook boosted posts: $0.43 average cost per click. Source: Facebook (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-boosted-post-average-cpc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-boosted-post-average-cpc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.43</strong> -- average cost per click for Facebook boosted posts<br><small>Source: Facebook (2021) · <a href="https://lighthousedata.io/data/facebook-boosted-post-average-cpc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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