B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

80%

80% -- audience reach for Facebook (2017-02)

Name: Audience Reach Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2017-02 · Nielsen

In Australia alone, Facebook has an audience reach of about 80%.

Stated as an approximation ('about 80%')

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2017-02

Entity

Facebook

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier C

https://karmasnack.com/nielsen-ratings-top-10-websites/ ↗

Confidence: 48/100 Vintage: 2017-02 Channel: Deep Crawl

Source Article

2017 NIELSEN RATINGS TOP 10 WEBSITES - Karma Snack

NIELSEN RATINGS TOP 10 WEBSITES Nielsen data as of February 2017 ranked the top ten websites in the U.S. by the number of audiences. The list went as follows: - YouTube - Bing/Skype/Outlook/MSN - Apple - Microsoft - Amazon - Yahoo7 - Wikipedia - PayPal Google-It is no surprise that Google captured t…

Original Research

Nielsen · Original study ↗

Methodology

Cited via Karma Snack blog

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Facebook: 80% audience reach. Source: Nielsen (2017-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-australia-reach-2017

HTML Embed

<blockquote cite="https://lighthousedata.io/data/facebook-australia-reach-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- audience reach for Facebook<br><small>Source: Nielsen (2017-02) · <a href="https://lighthousedata.io/data/facebook-australia-reach-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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