B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.85
$0.85 -- cost per click for Facebook Ads IT & Software (2023-03)
The median Cost Per Click (CPC) for Facebook Ads in the IT & Software industry was $0.85 in March 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.85
Unit
Currency Usd
Data Vintage
2023-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
NYBA AG
Primary
Tier B
https://www.nyba.ai/blog/facebook-ads-kpi-benchmarks ↗
Source Article
KPI Benchmarks for Facebook Ads – Industry Overview | NYBA AG
Facebook Ads KPI Benchmarks
KPI Benchmarks Across Different Industries at a Glance
Understanding the performance indicators of Facebook ads is essential for success in digital marketing. To help you better evaluate your marketing efforts, we have analyzed extensive KPI data from March 2023 across va…
Also cited by
2026-09-21
Original Research
NYBA AG
· Original study ↗
Methodology
Median per industry
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Ads IT & Software: $0.85 cost per click. Source: NYBA AG (2023-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-it-cpc-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-it-cpc-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.85</strong> -- cost per click for Facebook Ads IT & Software<br><small>Source: NYBA AG (2023-03) · <a href="https://lighthousedata.io/data/facebook-ads-it-cpc-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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