B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.01
$0.01 -- effective cpm for Facebook display advertising (Dr. Augustine Fou campaigns) (2009)
Facebook advertising campaigns run by Dr. Augustine Fou achieved effective CPMs ranging from $0.01 to $0.19.
- Individual advertiser experiment data over a 12-month period
- Source reports a range ($0.01 - $0.19)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$0.01
Unit
Currency Usd
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dr. Augustine Fou (go-digital.net)
Primary
Tier C
http://go-digital.net/blog/tag/advertising-facebook/ ↗
Source Article
go
Original Research
Dr. Augustine Fou (go-digital.net)
· Original study ↗
Methodology
Author's own campaigns; range $0.01-$0.19, midpoint reported; individual advertiser experience
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook display advertising (Dr. Augustine Fou campaigns): $0.01 effective cpm. Source: Dr. Augustine Fou (go-digital.net) (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-ecpm-range-2009
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-ecpm-range-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.01</strong> -- effective cpm for Facebook display advertising (Dr. Augustine Fou campaigns)<br><small>Source: Dr. Augustine Fou (go-digital.net) (2009) · <a href="https://lighthousedata.io/data/facebook-ads-ecpm-range-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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