B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$7
$7 -- effective cpm for DOOH advertising (blended cross-venue) (H1 2025)
The blended cross-venue DOOH benchmark CPM was approximately $6.53 in H1 2025.
- Not a beauty-specific or salon rate; blended cross-venue anchor only
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$7
Unit
Currency Usd
Data Vintage
H1 2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BDOOH
Primary
Tier B
https://bdooh.com/guides/unit-economics-for-investors/ ↗
Source Article
Unit economics for investors — BDOOH
Unit economics for investors
What actually drives margin in a beauty DOOH network, which inputs to diligence, and why fill rate — not CPM or screen count — is the variable that decides the model.
The unit economics of a beauty DOOH network are simple to write down and easy to mis-diligence. Most pit…
Original Research
BDOOH
· Original study ↗
Methodology
Blended, cross-venue DOOH CPM anchor cited by BDOOH; noted as not a beauty-specific benchmark
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
DOOH advertising (blended cross-venue): $7 effective cpm. Source: BDOOH (H1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blended-dooH-cpm-h1-2025
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<blockquote cite="https://lighthousedata.io/data/blended-dooH-cpm-h1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$7</strong> -- effective cpm for DOOH advertising (blended cross-venue)<br><small>Source: BDOOH (H1 2025) · <a href="https://lighthousedata.io/data/blended-dooH-cpm-h1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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