B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$1
$1 -- average cost per click for Global Facebook Ads (2025)
The global average cost-per-click (CPC) for Facebook Ads across all industries was $1.13 in 2025.
- Represents an aggregated benchmark based on $3B in ad spend dataset across multiple campaigns and industries
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Superads
Primary
Tier A
https://superads-meta-ads-tool.superside.dev/facebook-ads-costs/cpc-cost-per-click/south-africa ↗
Source Article
Facebook Ads CPC Benchmarks in South Africa (2025)
Facebook Ads Insights Tool
Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
South Africa’s Facebook Ads cost-per-click sat well below the global benchmark all year, but with far more…
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-18
ppc.land
https://ppc.land/
2026-08-18
Original Research
Superads
· Original study ↗
Methodology
Based on $3B worth of advertising data from our dataset
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global Facebook Ads: $1 average cost per click. Source: Superads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-cpc-global-2025
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<blockquote cite="https://lighthousedata.io/data/facebook-ads-cpc-global-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- average cost per click for Global Facebook Ads<br><small>Source: Superads (2025) · <a href="https://lighthousedata.io/data/facebook-ads-cpc-global-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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