B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$3
$3 -- cost per click for Facebook ads (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
foreplay.co
Primary
Tier C
https://www.foreplay.co/post/what-is-a-good-cost-per-result-for-facebook-ads ↗
Source Article
What is a Good Cost Per Result for Facebook Ads?
What is a Good Cost Per Result for Facebook Ads?
Wondering how much to spend on Facebook ads? This guide breaks down costs, industry benchmarks, and smart strategies to get the most bang for your buck.
You're ready to run Facebook ads for your business, but you're just not sure how much money to put…
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https://influencermarketinghub.com/
2026-08-15
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-15
Original Research
foreplay.co
· Original study ↗
Methodology
Industry benchmark for B2B
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | $3 | |
| 2025 | $1 | -56.0% |
Segmentation
IndustryB2B
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Facebook ads: $3 cost per click. Source: foreplay.co (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-cost-per-click-b2b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-cost-per-click-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cost per click for Facebook ads<br><small>Source: foreplay.co (2022) · <a href="https://lighthousedata.io/data/facebook-ads-cost-per-click-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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