B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2
2 -- median roas for Meta Ads (Facebook & Instagram) (2025)
In 2025, the median ROAS across all industries for Meta Ads was 1.93.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Triple Whale
Primary
Tier A
https://www.triplewhale.com/blog/facebook-ads-benchmarks ↗
Source Article
Facebook Ad Benchmarks by Industry (Updated Data) | Triple Whale
Our Meta ads benchmarks report will review common ad performance metrics for Meta Ads (Facebook & Instagram inclusive) across brands using Triple Whale to monitor and maximize their performance. This analysis includes nearly 35,000 brands for the period of January 1-December 31, 2025.
READ MORE | A …
Original Research
Triple Whale
· Original study ↗
Methodology
Median ROAS on Meta Ads in 2025.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Ads (Facebook & Instagram): 2 median roas. Source: Triple Whale (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-benchmarks-roas
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<blockquote cite="https://lighthousedata.io/data/facebook-ads-benchmarks-roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- median roas for Meta Ads (Facebook & Instagram)<br><small>Source: Triple Whale (2025) · <a href="https://lighthousedata.io/data/facebook-ads-benchmarks-roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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