B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$0.72
$0.72 -- cost per click for Facebook ads (all industries) (2026)
The average CPC for Facebook ads across all industries is $0.72.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$0.72
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
kristyting.com
Primary
Tier C
https://kristyting.com/make-money-freelancing/facebook-conversion-rate-key-metrics/ ↗
Source Article
Facebook Conversion Rate - Key Insights For 2026 ⋆ Side Gig Accelerator
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Keen on running Facebook ads? Here are a few key metrics to know before you start – Facebook conversion rate in particular – what it means, wha…
Original Research
kristyting.com
· Original study ↗
Methodology
Stated average CPC across all industries for Facebook ads; original research publisher not named in text
Methodology documented
Segmentation
Industrysocial_media_marketing,content_marketing
Company Sizeall
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Facebook ads (all industries): $0.72 cost per click. Source: kristyting.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ads-average-cpc-all-industries
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ads-average-cpc-all-industries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.72</strong> -- cost per click for Facebook ads (all industries)<br><small>Source: kristyting.com (2026) · <a href="https://lighthousedata.io/data/facebook-ads-average-cpc-all-industries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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