B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.5%
18.5% -- click through rate growth for Facebook advertising (2011)
Facebook ad click-through rate increased by 18.5% according to TBG.
- Baseline period of comparison not stated in the source text
- Reported secondhand from TBG
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.5%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TBG
Primary
Tier C
https://marketingassassin.wordpress.com/2011/10/14/links-worth-a-click-11/ ↗
Source Article
Links worth a click #11
In the week where millions of users were left without Internet and email as BlackBerry servers in Slough suffered a serious outage (read outrage) whilst Apple secured 1 million iPhone 4S pre-orders in a week in the US alone , here are some of the other interesting digital marketing related things th…
Original Research
TBG
· Original study ↗
Methodology
Claim by TBG (social ad analytics firm), cited secondhand in blog post; baseline period not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook advertising: 18.5% click through rate growth. Source: TBG (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-ad-ctr-increase-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-ad-ctr-increase-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.5%</strong> -- click through rate growth for Facebook advertising<br><small>Source: TBG (2011) · <a href="https://lighthousedata.io/data/facebook-ad-ctr-increase-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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