B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- viewership growth rate for Formula 1 (2019)
Formula 1 viewership increased by 18% to 672,000 following the launch of the 'Drive to Survive' docuseries.
- Source text states an 18% increase from 547,000 to 672,000, which has an internal mathematical discrepancy (~22.85% actual change).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
downatthesocial.co.uk
Primary
Tier C
https://www.downatthesocial.co.uk/insights/lights-out-and-away-we-gofor-successful-content-marketing ↗
Source Article
Lights out and away we go...for successful content marketing — DOWN AT THE SOCIAL
Lights out and away we go...for successful content marketing
Formula One’s content marketing strategy for reaching new audiences, and utilising social media is something we can all learn and take notes from!
At this point, you have probably binged the last four seasons of Netflix’s ‘Drive To Survive…
Original Research
downatthesocial.co.uk
· Original study ↗
Methodology
After Drive To Survive docuseries launch; viewership reached 672,000
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Formula 1: 18% viewership growth rate. Source: downatthesocial.co.uk (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/f1-viewership-post-docuseries-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/f1-viewership-post-docuseries-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- viewership growth rate for Formula 1<br><small>Source: downatthesocial.co.uk (2019) · <a href="https://lighthousedata.io/data/f1-viewership-post-docuseries-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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