B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
106
106 -- study sample size for Tobii T60 eye tracking experiment on gaze behavior in product ads (2011)
A total of 106 people participated in the Tobii T60 eye tracking experiment examining gaze behavior on product ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
106
Unit
Count
Data Vintage
2011
Entity
Sample Size
106
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UseableWorld.com.au / alexwhite.org
Primary
Tier C
http://alexwhite.org/2011/10/you-look-where-they-look-research-on-design/ ↗
Source Article
"You look where they look": research on design
Original Research
UseableWorld.com.au / alexwhite.org
· Original study ↗
Methodology
Eye-tracking heat map experiment using Tobii T60; participants viewed baby-in-ad images in random order via Tobii Studio
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tobii T60 eye tracking experiment on gaze behavior in product ads: 106 study sample size. Source: UseableWorld.com.au / alexwhite.org (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eye-tracking-baby-ad-106-participants
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<blockquote cite="https://lighthousedata.io/data/eye-tracking-baby-ad-106-participants" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>106</strong> -- study sample size for Tobii T60 eye tracking experiment on gaze behavior in product ads<br><small>Source: UseableWorld.com.au / alexwhite.org (2011) · <a href="https://lighthousedata.io/data/eye-tracking-baby-ad-106-participants" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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