B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
7,000
7,000 -- study sample size for consumers (2015)
A study analyzing product stickiness evaluated over 7,000 consumers.
- The source states 'over 7,000 consumers'
Lighthouse Research Team
Last verified:
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Evidence graded
Value
7,000
Unit
Count
Data Vintage
2015
Entity
Sample Size
7,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How to Build a Brand that Wins Over Customers’ Hearts and Wallets
Branding has an interesting dual nature that makes it both an advantage and a disadvantage for the little guy.
It’s well known that despite what we’d like to believe, brands people hate can still succeed. Why? They’ve reached an event horizon, usually with their immense size, that allows them to off…
Methodology
Study of over 7,000 consumers analyzing 40+ variables; decision simplicity was the biggest driver of stickiness
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 7,000 study sample size. Source: (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/decision-simplicity-stickiness-study
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<blockquote cite="https://lighthousedata.io/data/decision-simplicity-stickiness-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7,000</strong> -- study sample size for consumers<br><small>Source: (2015) · <a href="https://lighthousedata.io/data/decision-simplicity-stickiness-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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