B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- purchase influence rate for Consumers (explainer videos) (2025)
93% of consumers report that an explainer video influenced their purchase decision.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier B
https://greenfroglabs.com/blog/types-of-video-content ↗
Source Article
There are 12 types of video content used regularly in commercial marketing. Each format has a different cost structure, different performance benchmarks, and different positions in the buyer journey. Using the wrong type in the wrong context wastes production budget. Using the right type at the righ…
Original Research
Wyzowl
· Original study ↗
Methodology
Wyzowl State of Video Marketing Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers (explainer videos): 93% purchase influence rate. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/explainer-video-purchase-influence-2025
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<blockquote cite="https://lighthousedata.io/data/explainer-video-purchase-influence-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- purchase influence rate for Consumers (explainer videos)<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/explainer-video-purchase-influence-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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