B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- profitability increase for Experiential Selling organizations (2013)
According to a Gallup survey cited in the text, Experiential Selling can show a 36% increase in profitability.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gallup
Primary
Tier C
https://kordellnorton.com/driving-sales-results-are-you-using-the-wrong-method/ ↗
Source Article
Driving Sales Results – Are YOU Using the Wrong Method?
In the cartoon the king is racing off to battle, his sword drawn, the troops in colors and armor and waiting in row upon row, their pikes at the ready. He brushes past a courtier whom he brushes off with a
“I don’t have time to talk to any salesman right now . . . I have a battle to fightâ€
The…
Original Research
Gallup
· Original study ↗
Methodology
Attributed to a Gallup survey, no date or methodology given
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Experiential Selling organizations: 36% profitability increase. Source: Gallup (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experiential-selling-profitability-increase
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<blockquote cite="https://lighthousedata.io/data/experiential-selling-profitability-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- profitability increase for Experiential Selling organizations<br><small>Source: Gallup (2013) · <a href="https://lighthousedata.io/data/experiential-selling-profitability-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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