B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- market share for Expedia + Booking Holdings (2026)
Expedia and Booking Holdings combined hold approximately 60% of the OTA market share in the U.S. and Europe.
- approximate value (~60%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
apptunix.com
Primary
Tier C
https://www.apptunix.com/blog/how-to-build-a-travel-platform-like-expedia/ ↗
Source Article
How to Create a Travel Platform Like Expedia in 2026?
Original Research
apptunix.com
· Original study ↗
Methodology
Approximate figure from Apptunix blog table
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Expedia + Booking Holdings: 60% market share. Source: apptunix.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/expedia-booking-market-share-us-europe
HTML Embed
<blockquote cite="https://lighthousedata.io/data/expedia-booking-market-share-us-europe" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- market share for Expedia + Booking Holdings<br><small>Source: apptunix.com (2026) · <a href="https://lighthousedata.io/data/expedia-booking-market-share-us-europe" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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