B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- share of business from existing customers for companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aiq.com
Primary
Tier C
https://aiq.com/blog/https-aiq-com-blog-effective-win-back-email-campaign-strategies ↗
Source Article
Effective Win
Original Research
aiq.com
· Original study ↗
Methodology
Blog article citing a widely referenced retention benchmark; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 65% | |
| 2026 (current) | 65% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 65% share of business from existing customers. Source: aiq.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/existing-customer-business-share-65
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<blockquote cite="https://lighthousedata.io/data/existing-customer-business-share-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of business from existing customers for companies<br><small>Source: aiq.com (2026) · <a href="https://lighthousedata.io/data/existing-customer-business-share-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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