B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- share of business from existing customers for companies (2025)
65% of a company's business comes from existing customers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Customer Research Institute
Primary
Tier C
https://www.grazecart.com/blog/farm-promotion-ideas-to-increase-sales ↗
Source Article
3 Proven Farm Promotion Ideas To Increase Your Store’s Sales
Building connections with your customers is the heart of any successful farm business.
But how do you keep those relationships growing and encourage repeat orders without feeling like you’re always advertising the same sale?
The answer lies in thoughtful promotions — strategic offers that benefit bo…
Original Research
Customer Research Institute
· Original study ↗
Methodology
Cited from Customer Research Institute; methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 65% | |
| 2026 | 65% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 65% share of business from existing customers. Source: Customer Research Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/existing-customers-share-of-business
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<blockquote cite="https://lighthousedata.io/data/existing-customers-share-of-business" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of business from existing customers for companies<br><small>Source: Customer Research Institute (2025) · <a href="https://lighthousedata.io/data/existing-customers-share-of-business" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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