B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

82.5%

82.5% -- brand retention rate for US electric vehicle owners (2012)

Name: Brand Retention Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2012 · J.D. Power and Associates

82.5% of electric vehicle owners indicated they definitely or probably will buy another EV from the same brand.

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Attribution: J.D. Power and Associates View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

82.5%

Unit

Percentage

Data Vintage

2012

Entity

US electric vehicle owners

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

J.D. Power and Associates Primary Tier A

http://evworld.com/news.cfm?newsid=29222 ↗

Confidence: 57/100 Vintage: 2012 Channel: Common Crawl

Source Article

J.D. Powers Study Identifies Electric Car Buying Trends

Original Research

J.D. Power and Associates · Original study ↗

Methodology

Owners indicating they 'definitely will' or 'probably will' buy another EV from same brand; vs 49.8% average retention for all vehicle types

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

US electric vehicle owners: 82.5% brand retention rate. Source: J.D. Power and Associates (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ev-brand-retention-rate-2012

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<blockquote cite="https://lighthousedata.io/data/ev-brand-retention-rate-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82.5%</strong> -- brand retention rate for US electric vehicle owners<br><small>Source: J.D. Power and Associates (2012) · <a href="https://lighthousedata.io/data/ev-brand-retention-rate-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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