B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- brand retention rate for Apple iPhone owners (2011)
More than 80% of iPhone owners intend to stay with Apple when they replace their device next time.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2011
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jacobs Media
Primary
Tier B
http://www.jacapps.com/2011/06/22 ↗
Source Article
JacAPPS
Original Research
Jacobs Media
· Original study ↗
Methodology
Jacobs Media Techsurvey 7 audience survey
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Apple iPhone owners: 80% brand retention rate. Source: Jacobs Media (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/iphone-brand-loyalty-techsurvey7
HTML Embed
<blockquote cite="https://lighthousedata.io/data/iphone-brand-loyalty-techsurvey7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand retention rate for Apple iPhone owners<br><small>Source: Jacobs Media (2011) · <a href="https://lighthousedata.io/data/iphone-brand-loyalty-techsurvey7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.