B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- traffic share for Europe (excl. UK) and North America (ChatGPT referrals to university websites) (2025)
Europe (excluding the UK) and North America together contribute nearly 30% of ChatGPT referral sessions to university websites.
- Described in source as 'nearly 30%'
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SMRS
Primary
Tier B
https://www.smrs.co.uk/insights/is-chatgpt-rewriting-the-student-journey ↗
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Original Research
SMRS
· Original study ↗
Methodology
SMRS geographic analysis of ChatGPT referral sessions
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Europe (excl. UK) and North America (ChatGPT referrals to university websites): 30% traffic share. Source: SMRS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europe-na-share-chatgpt-university-sessions
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<blockquote cite="https://lighthousedata.io/data/europe-na-share-chatgpt-university-sessions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- traffic share for Europe (excl. UK) and North America (ChatGPT referrals to university websites)<br><small>Source: SMRS (2025) · <a href="https://lighthousedata.io/data/europe-na-share-chatgpt-university-sessions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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