B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
272,000
272,000 -- social media impressions for Equal (sweetener brand) social media campaign (2020)
The Equal social media campaign generated 272,000 impressions in 1 month following its launch.
- Self-reported agency case study results
- Breakthrough target KPI was 150k impressions
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
272,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RebelPhase
Primary
Tier A
https://rebelphase.com/equal/ ↗
Source Article
The Brief
- Social Engagement
- Advertising
- Communication
- Website Design
- Content Creation
Equal is a brand of sweeteners that offers a range of zero-calorie sugar substitutes, made of aspartame or stevia. Equal’s products are marketed to individuals who are looking to reduce their sugar intake, such as …
Original Research
RebelPhase
· Original study ↗
Methodology
Impressions in 1 month after campaign launch; exceeded the campaign's breakthrough target KPI of 150k impressions. Self-reported agency case study results.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Equal (sweetener brand) social media campaign: 272,000 social media impressions. Source: RebelPhase (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/equal-social-media-impressions-1-month
HTML Embed
<blockquote cite="https://lighthousedata.io/data/equal-social-media-impressions-1-month" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>272,000</strong> -- social media impressions for Equal (sweetener brand) social media campaign<br><small>Source: RebelPhase (2020) · <a href="https://lighthousedata.io/data/equal-social-media-impressions-1-month" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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