B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- online purchase rate for automotive specialty-equipment enthusiasts (2009)
72% of enthusiasts surveyed at the 2009 SEMA Show bought items online.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEMA
Primary
Tier A
http://www.digitalthrottle.com/automotive-industry-news/most-enthusiasts-use-the-internet-to-researc… ↗
Source Article
Most Enthusiasts Use the Internet to Research & Buy
Feb 26, 2009 – SEMA just released a survey from the 2009 SEMA Show where 75% of enthusiasts use the Internet for product research. Nearly all (72% of the survey) also bought the items online. The lowest percentage of people using the Internet was still a healthy 66% for the restoration enthusiast. M…
Original Research
SEMA
· Original study ↗
Methodology
SEMA survey conducted at the 2009 SEMA Show
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
automotive specialty-equipment enthusiasts: 72% online purchase rate. Source: SEMA (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enthusiasts-online-purchase-2009
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<blockquote cite="https://lighthousedata.io/data/enthusiasts-online-purchase-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- online purchase rate for automotive specialty-equipment enthusiasts<br><small>Source: SEMA (2009) · <a href="https://lighthousedata.io/data/enthusiasts-online-purchase-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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