B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- spend per transaction increase for highly engaged customers (2018)
Highly engaged customers spend 60% more per purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unknown (cited by Decibel Insight)
Primary
Tier C
https://www.decibelinsight.com/blog/6-crucial-customer-experience-metrics-for-ecommerce-businesses ↗
Source Article
6 Crucial Customer Experience Metrics for Ecommerce Businesses
6 Crucial Customer Experience Metrics for Ecommerce Businesses
Lauren Burgess | November 20, 2018
Lauren Burgess | November 20, 2018
As the saying goes, you can’t manage what you can’t measure. Customer experience, as much as any other aspect of running a successful ecommerce business, must be caref…
Original Research
Unknown (cited by Decibel Insight)
· Original study ↗
Methodology
Cited claim; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 60% | |
| 2022 (article undated; publication year estimated) | 60% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
highly engaged customers: 60% spend per transaction increase. Source: Unknown (cited by Decibel Insight) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engaged-customers-spend-per-purchase
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<blockquote cite="https://lighthousedata.io/data/engaged-customers-spend-per-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- spend per transaction increase for highly engaged customers<br><small>Source: Unknown (cited by Decibel Insight) (2018) · <a href="https://lighthousedata.io/data/engaged-customers-spend-per-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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