B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- spend per transaction increase for highly engaged customers (2022 (article undated; publication year estimated))
Highly engaged customers spend 60% more per transaction.
- Benchmark cited without primary source attribution
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022 (article undated; publication year estimated)
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wonderflow.ai
Primary
Tier C
https://www.wonderflow.ai/blog/voice-of-customer-optimization-voco-guide ↗
Source Article
Voice of Customer Optimization (VoCO): Turn Feedback Into Action | Wonderflow
VoC analytics programs are designed to drive your company's success. However, a lot of the time, customer feedback analytics programs are inefficient because a lot of them produce much data waste.
Voice of the customer is the process of listening to customer feedback and other social mentions as wel…
Original Research
wonderflow.ai
· Original study ↗
Methodology
Customer engagement benchmark cited without named source in article.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 60% | |
| 2022 (article undated; publication year estimated) (current) | 60% | 0% |
Segmentation
IndustryB2C
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
highly engaged customers: 60% spend per transaction increase. Source: wonderflow.ai (2022 (article undated; publication year estimated)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engaged-customers-spend-60-percent-more
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<blockquote cite="https://lighthousedata.io/data/engaged-customers-spend-60-percent-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- spend per transaction increase for highly engaged customers<br><small>Source: wonderflow.ai (2022 (article undated; publication year estimated)) · <a href="https://lighthousedata.io/data/engaged-customers-spend-60-percent-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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