B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

30%

30% -- customer spending uplift for engaged customers (2013)

Name: Customer Spending Uplift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2013 · Bain and Company

Engaged customers spend 30% more compared to other customers according to Bain and Company research.

Secondary citation with no original study methodology or timeframe provided

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Attribution: Bain and Company View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2013

Entity

engaged customers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Bain and Company Primary Tier C

http://socialsteve.wordpress.com/2013/01/21/dissecting-social-social-media-social-marketing-social-b… ↗

Confidence: 48/100 Vintage: 2013 Channel: Common Crawl

Source Article

Dissecting Social

Original Research

Bain and Company · Original study ↗

Methodology

Cited by author as Bain and Company research; methodology not described

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

engaged customers: 30% customer spending uplift. Source: Bain and Company (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engaged-customers-spend-30-percent-more-bain

HTML Embed

<blockquote cite="https://lighthousedata.io/data/engaged-customers-spend-30-percent-more-bain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- customer spending uplift for engaged customers<br><small>Source: Bain and Company (2013) · <a href="https://lighthousedata.io/data/engaged-customers-spend-30-percent-more-bain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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