B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- email personalization adoption rate for Emails (per Yes Lifecycle Marketing report) (2025)
Only 2% of emails incorporate personalization according to a report by Yes Lifecycle Marketing.
- Report publication date and study timeframe are not specified in the source article.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Yes Lifecycle Marketing
Primary
Tier C
https://nureply.com/blog/why-is-personalized-cold-email-important-for-roi/ ↗
Source Article
Why Is Personalized Cold Email Important For ROI - Nureply
Why is Personalized Cold Email Important for ROI
If you’ve run more than one cold email campaign, you know that cold email personalization significantly impacts response rate. According to a report by Yes Lifecycle Marketing, cold emails with personalized subject lines have 50% greater open rates. H…
Original Research
Yes Lifecycle Marketing
· Original study ↗
Methodology
Share of emails incorporating personalization per Yes Lifecycle Marketing report; report date not stated in article; vintage set to crawl year (Mar 2025).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emails (per Yes Lifecycle Marketing report): 2% email personalization adoption rate. Source: Yes Lifecycle Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emails-with-personalization-share
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<blockquote cite="https://lighthousedata.io/data/emails-with-personalization-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- email personalization adoption rate for Emails (per Yes Lifecycle Marketing report)<br><small>Source: Yes Lifecycle Marketing (2025) · <a href="https://lighthousedata.io/data/emails-with-personalization-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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