B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
52%
52% -- email personalization adoption rate for Marketing professionals (2024)
In 2024, 52% of marketing professionals used personalization as an email marketing tactic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
newsletter-tool-vergleich.ch
Primary
Tier C
https://www.newsletter-tool-vergleich.ch/email-statistiken-dach-region/ ↗
Source Article
Newsletter-Statistik 2024/25 für die DACH-Region: Zahlen, Benchmarks & Insights | Blog
E-Mail bleibt auch 2025 ein zentraler Kanal im digitalen Marketingmix. Trotz sozialer Medien und Messenger-Diensten nutzen Millionen Menschen regelmässig E-Mails und es bleibt ein direkter Draht zum Kunden. Die Integration von AI findet auch im E-Mail-Marketing statt, worauf wir uns in weiteren Blog…
Original Research
newsletter-tool-vergleich.ch
· Original study ↗
Methodology
Share of marketing professionals using personalization as an email marketing tactic in 2024; third most-used tactic; underlying survey not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing professionals: 52% email personalization adoption rate. Source: newsletter-tool-vergleich.ch (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-personalization-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/email-personalization-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- email personalization adoption rate for Marketing professionals<br><small>Source: newsletter-tool-vergleich.ch (2024) · <a href="https://lighthousedata.io/data/email-personalization-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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