B
Evidence Grade B
Safe to Cite
Dated
36
36 -- email roi by industry for software & technology industry (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36
Unit
Multiple
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/?hubs_signup-url=blog.hubspot.com… ↗
Source Article
The ROI of Email Marketing [Infographic]
Key takeaways ✨- Email ROI is between 10:1 and 36:1 for most companies, followed by 36:1 and 50:1.
- Customer engagement emails, promotional emails, and newsletters drive the highest ROI.
- Litmus boosts email ROI through engaging personalization, easy testing, actionable analytics, and more.
|
Emai…
Original Research
Litmus
· Original study ↗
Methodology
Source: Litmus' 2020 State of Email Survey.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 36 | |
| 2020 (current) | 36x | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
software & technology industry: 36 email roi by industry. Source: Litmus (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_roi_software_tech
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_roi_software_tech" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36</strong> -- email roi by industry for software & technology industry<br><small>Source: Litmus (2020) · <a href="https://lighthousedata.io/data/email_roi_software_tech" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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