B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40
40 -- email roi for firms (2011)
In 2011, firms made an average of $40 for every dollar spent on email marketing according to the Direct Marketing Association.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40
Unit
Multiple
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PR Daily
Primary
Tier B
https://www.prdaily.com/Main/Articles/12230.aspx ↗
Source Article
8 surprising stats about the power of email marketing
Original Research
PR Daily
· Original study ↗
Methodology
Source: Direct Marketing Association
Segmentation
Industrymarketing
Cite this stat
Plain Text
firms: 40 email roi. Source: PR Daily (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_roi_2011
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<blockquote cite="https://lighthousedata.io/data/email_roi_2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40</strong> -- email roi for firms<br><small>Source: PR Daily (2011) · <a href="https://lighthousedata.io/data/email_roi_2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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