B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48x
48x -- email roi for brands using A/B testing in emails (2022)
Brands that always include an A/B test in their emails generate an ROI of 48:1.
- Applies specifically to brands that always include an A/B test in their emails
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48x
Unit
Ratio
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kineticmc.com
Primary
Tier C
https://kineticmc.com/your-guide-to-effective-email-campaigns/ ↗
Source Article
Your Guide to Effective Email Campaigns | Kinetic Marketing & Creative
Your Guide to Effective Email Campaigns
Here’s the deal: Email works.
Here’s the next deal: People prefer to stay informed via email.
Here’s another deal: Until a new communication method outperforms email, we will use it!
Yes, I know that your cousin’s friend’s mom got 10x conversions on her social…
Original Research
kineticmc.com
· Original study ↗
Methodology
Industry benchmark cited by Kinetic Marketing & Creative
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using A/B testing in emails: 48x email roi. Source: kineticmc.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ab-test-email-roi-48-1
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<blockquote cite="https://lighthousedata.io/data/ab-test-email-roi-48-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48x</strong> -- email roi for brands using A/B testing in emails<br><small>Source: kineticmc.com (2022) · <a href="https://lighthousedata.io/data/ab-test-email-roi-48-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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