B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- email revenue share for beauty brand (2026)
For a beauty brand the agency worked with last year, email accounted for 38% of total online revenue.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
34devs.com
Primary
Tier C
https://34devs.com/en/blog/klaviyo-vs-mailchimp-vs-omnisend-email-marketing-shopify ↗
Source Article
Klaviyo vs Mailchimp vs Omnisend — Shopify Email
Original Research
34devs.com
· Original study ↗
Methodology
From a client the author worked with last year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
beauty brand: 38% email revenue share. Source: 34devs.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_revenue_share_beauty_brand
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<blockquote cite="https://lighthousedata.io/data/email_revenue_share_beauty_brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- email revenue share for beauty brand<br><small>Source: 34devs.com (2026) · <a href="https://lighthousedata.io/data/email_revenue_share_beauty_brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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