B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6%
6% -- email revenue share for poorly set-up activewear shop (2026)
Email accounted for 6% of total online revenue for a poorly set-up activewear shop client.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
34devs.com
Primary
Tier C
https://34devs.com/en/blog/klaviyo-vs-mailchimp-vs-omnisend-email-marketing-shopify ↗
Source Article
Klaviyo vs Mailchimp vs Omnisend — Shopify Email
Original Research
34devs.com
· Original study ↗
Methodology
From a client that came to the author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
poorly set-up activewear shop: 6% email revenue share. Source: 34devs.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_revenue_share_activewear_shop
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<blockquote cite="https://lighthousedata.io/data/email_revenue_share_activewear_shop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- email revenue share for poorly set-up activewear shop<br><small>Source: 34devs.com (2026) · <a href="https://lighthousedata.io/data/email_revenue_share_activewear_shop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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