B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5.6%
5.6% -- open rate increase for emails with video (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.6%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
800,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
iMarketSmart
Primary
Tier A
https://imarketsmart.com/learn/3-easy-ways-to-make-video-that-will-inspire-legacy-major-gifts/ ↗
Source Article
3 Easy Ways to Make a Video That Will Inspire Legacy or Major Gifts
Video is powerful.
- 45.4% of the American population watches at least one online video a month
- Consumers watched over 48 billion online videos in July 2013 alone, 7.4 billion minutes of which were advertisements
- Using video results in higher amounts of traffic to your web pages
- Online Landing…
Original Research
iMarketSmart
· Original study ↗
Methodology
Study of over 800,000 e-mails sent
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
emails with video: 5.6% open rate increase. Source: iMarketSmart (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-video-open-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-video-open-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.6%</strong> -- open rate increase for emails with video<br><small>Source: iMarketSmart (2026) · <a href="https://lighthousedata.io/data/email-video-open-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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