B
Evidence Grade B
Graded
under review
Safe to Cite
Current
0.45%
0.45% -- email unsubscribe rate for e-commerce brands (ExceloHunt client base) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
0.45%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExceloHunt
Primary
Tier B
https://www.excelohunt.com/blog/email-frequency-best-practices/ ↗
Source Article
How Often Should You Email Your Customers? The Data-Backed Answer
How Often Should You Email Your Customers? The Data-Backed Answer
“How often should we email our list?” It’s the question every e-commerce brand asks, and the internet gives you the most useless answer possible: “It depends.”
That’s technically true. But it’s also lazy. After managing email programs…
Original Research
ExceloHunt
· Original study ↗
Methodology
At 7 sends/week (daily); 0.3% cited as danger zone threshold
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce brands (ExceloHunt client base): 0.45% email unsubscribe rate. Source: ExceloHunt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-unsubscribe-rate-7-sends-week
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-unsubscribe-rate-7-sends-week" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.45%</strong> -- email unsubscribe rate for e-commerce brands (ExceloHunt client base)<br><small>Source: ExceloHunt (2026) · <a href="https://lighthousedata.io/data/email-unsubscribe-rate-7-sends-week" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.