B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.1%
0.1% -- spam complaint rate for B2B email outreach (2025)
The target spam complaint rate for good standing in B2B email deliverability is under 0.1%.
- Target benchmark / threshold (<0.1%) rather than an observed empirical study metric
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Artemis Leads
Primary
Tier A
https://www.artemisleads.com/resources-outbound-lead-generation/how-to-improve-email-deliverability-… ↗
Source Article
How to Improve Email Deliverability for B2B Outreach | B2B Outbound Lead Generation | B2B Outbound Lead Generation
How to Improve Email Deliverability for B2B Outreach
- Mar 22, 2025
- 7 min read
Updated: Jan 6
Email deliverability ensures your emails land in inboxes, not spam folders. Poor deliverability harms your B2B outreach by reducing revenue, wasting resources, and damaging your domain reputation. Here's …
Original Research
Artemis Leads
· Original study ↗
Methodology
Best practice guideline for email deliverability.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B email outreach: 0.1% spam complaint rate. Source: Artemis Leads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-spam-complaint-rate-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-spam-complaint-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- spam complaint rate for B2B email outreach<br><small>Source: Artemis Leads (2025) · <a href="https://lighthousedata.io/data/email-spam-complaint-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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