B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.1%
0.1% -- email spam complaint rate for Reliable email senders (2023)
A 0.1% spam complaint rate is generally acceptable and typical of reliable senders.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smaily
Primary
Tier B
https://smaily.com/what-do-my-email-marketing-metrics-show/ ↗
Source Article
From Bounces to Opens: What Do My Email Marketing Metrics Show
Tracking email marketing metrics is imperative to accurately measure your email campaigns’ effectiveness and pinpoint where improvements can be made. Failing to monitor these metrics could result in missed opportunities and hinder the success of your email marketing efforts. In this article, we will…
Original Research
Smaily
· Original study ↗
Methodology
Industry rule-of-thumb benchmark cited by Smaily
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reliable email senders: 0.1% email spam complaint rate. Source: Smaily (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spam-complaint-rate-benchmark
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<blockquote cite="https://lighthousedata.io/data/spam-complaint-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- email spam complaint rate for Reliable email senders<br><small>Source: Smaily (2023) · <a href="https://lighthousedata.io/data/spam-complaint-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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