B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- email budget share for US companies (email share of marketing budgets) (2026)
U.S. industry compilations report that approximately 12% of marketing budgets are allocated to email.
- Approximate figure reported across industry compilations
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ecommerceboost.io
Primary
Tier C
https://ecommerceboost.io/uncategorized/email-marketing-agency-in-usa-2/ ↗
Source Article
Find the Best Email Marketing Agency in Usa: 2026 Guide
Your email is sending. The dashboard looks busy. Klaviyo is firing welcome and cart flows, campaigns go out every week, and your team keeps saying “email is covered.” Then you look at the revenue chart and realize the channel isn't really being run, it's just being operated.
That's the moment most f…
Original Research
ecommerceboost.io
· Original study ↗
Methodology
Attributed vaguely to 'U.S. industry compilations'; original publisher undeterminable
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US companies (email share of marketing budgets): 12% email budget share. Source: ecommerceboost.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-share-of-marketing-budget-12pct
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<blockquote cite="https://lighthousedata.io/data/email-share-of-marketing-budget-12pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- email budget share for US companies (email share of marketing budgets)<br><small>Source: ecommerceboost.io (2026) · <a href="https://lighthousedata.io/data/email-share-of-marketing-budget-12pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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