B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- email budget share for B2B marketers (2010)
In 2010, email received a median of 10% of B2B marketers' online marketing budgets.
- Represents the median percentage share of online marketing budgets specifically, not total marketing budgets.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
BtoB Magazine
Primary
Tier B
http://www.emarketer.com/Article/Website-Email-Critical-B2B-Investments/1008196 ↗
Source Article
Website and Email Critical B2B Investments
Original Research
BtoB Magazine
· Original study ↗
Methodology
Survey of B2B marketers by BtoB Magazine
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 10% email budget share. Source: BtoB Magazine (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-budget-share
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<blockquote cite="https://lighthousedata.io/data/b2b-email-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email budget share for B2B marketers<br><small>Source: BtoB Magazine (2010) · <a href="https://lighthousedata.io/data/b2b-email-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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