B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- review request response rate for email with follow-up sequences (2026)
Typical review request response rate for email with follow-up sequences is 40% to 50%.
- Reported as a general industry benchmark/typical range on a warm customer list
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
praising.ai
Primary
Tier B
https://praising.ai/blog/automated-testimonial-collection ↗
Source Article
Automated Testimonial Collection: The Complete Guide
Automated Testimonial Collection: The Complete Guide
TL;DR
Automated testimonial collection uses software to send review requests at the right moment, follow up automatically, and route happy customers to Google or Yelp. Businesses that replace manual outreach with an automated system typically see …
Original Research
praising.ai
· Original study ↗
Methodology
Midpoint of 40-50% range; two-step email sequences on warm customer lists
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email with follow-up sequences: 40% review request response rate. Source: praising.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-review-request-response-rate-two-step
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-review-request-response-rate-two-step" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- review request response rate for email with follow-up sequences<br><small>Source: praising.ai (2026) · <a href="https://lighthousedata.io/data/email-review-request-response-rate-two-step" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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