B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- email revenue share of total store revenue for ecommerce store email channel (2021)
A greenlight benchmark for email marketing revenue is 20% of total store revenue.
- Prescriptive benchmark / target rather than empirical study findings
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shopify Compass
Primary
Tier C
https://www.shopifycompass.com/learn/ecommerce-email-marketing-101/how-to-test-new-email-content ↗
Source Article
Part 29/38: How to Test New Email Content of Ecommerce Email Marketing 101 by Drew Sanocki | Shopify Compass
- 0:00
[MUSIC PLAYING] If it ain't broke, don't fix it. My friend, Ramit Sethi, who's an incredible email marketer, talks about a concept called Greenlight Benchmarks. If you're doing as good or better than your benchmark, you have the green light. Move on to the next step. Don't slow down or try to…
Original Research
Shopify Compass
· Original study ↗
Methodology
Expert-recommended benchmark for email's contribution to total ecommerce store revenue, presented in Shopify Compass course. Prescriptive target rather than measured aggregate data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce store email channel: 20% email revenue share of total store revenue. Source: Shopify Compass (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-revenue-share-store-revenue-benchmark
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<blockquote cite="https://lighthousedata.io/data/email-revenue-share-store-revenue-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email revenue share of total store revenue for ecommerce store email channel<br><small>Source: Shopify Compass (2021) · <a href="https://lighthousedata.io/data/email-revenue-share-store-revenue-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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