B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- email revenue share of total store revenue for well-run-e-commerce-email-program (2026)
The industry benchmark for email revenue share of total store revenue for a well-run e-commerce email program is 25% to 40%.
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Lighthouse Research Team
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Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Excelohunt
Primary
Tier B
https://www.excelohunt.com/blog/scale-email-revenue-15-to-35-percent/ ↗
Source Article
How to Scale Email Revenue from 15% to 35% of Total Store Revenue (2026)
How to Scale Email Revenue from 15% to 35% of Total Store Revenue (2026)
Your email marketing is working — sort of. You’re sending campaigns, you have some flows running, and email is contributing maybe 15% of your total store revenue. Not bad, but not great. The industry benchmark for a well-run e-…
Original Research
Excelohunt
· Original study ↗
Methodology
Industry benchmark range
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
well-run-e-commerce-email-program: 25% email revenue share of total store revenue. Source: Excelohunt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-revenue-industry-benchmark
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<blockquote cite="https://lighthousedata.io/data/email-revenue-industry-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email revenue share of total store revenue for well-run-e-commerce-email-program<br><small>Source: Excelohunt (2026) · <a href="https://lighthousedata.io/data/email-revenue-industry-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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